4FINI UNDERGOES REBRAND
LAUNCHES KLG
(KEVIN LYMAN GROUP)
A PREMIERE EVENT PRODUCTION AND STRATEGY FIRM
READ MORE ON POLLSTAR.COM
AUGUST 20, 2018 - LOS ANGELES, CA - 4FINI, the event production company behind some of the most prominent music festivals in North America, has announced it has rebranded to KLG effective immediately.The company, which was founded by entrepreneur Kevin Lyman, is wildly recognized as the team behind the iconic Vans Warped Tour - an annual traveling, counter culture music festival that went on for twenty-four years. 2018 marked its final run as a cross country touring festival, with over half a million tickets sold and many of the final dates selling out. KLG are also the producers of notable events such as Taste of Chaos, It's Not Dead Festival, the Alternative Press Music Awards, Pilgrimage, Mayhem Festival, Country Throwdown and much more.
KLG, which is an acronym for Kevin Lyman Group, will continue to make its mark on the festival world and music industry by producing socially influential events. "For me it's about filling specific needs with younger brands that have maybe been around for a year or two, and that need someone to come in there and work through some of the issues they've been having, helping them avoid some of the pitfalls we've experienced," shared Lyman in an exclusive interview with Pollstar.
In addition, the company will have a strong philanthropic arm, being strong forces behind FEND, an app educating young adults about the opioid epidemic through gamification. "The philosophy of our company is going to be a continuation of Warped: music, philanthropy and education," Lyman said, "trying to blend those three as much as we can."
Kevin Lyman has shaped youth culture for over 35 years with his award-winning expertise in the music and entertainment industry as well as business and philanthropic ventures.
Lyman pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today. KLG uses this blueprint to produce some of the most influential events in the world including branded festivals and custom events.
For his philanthropic efforts, Lyman was recognized as the Billboard Touring Awards Humanitarian of the Year (2009), an honoree at the Grammy/MusiCares MAP Fund gala (2011 and 2014), and was inducted into the Top Dog Touring Hall of Fame (2012). He serves on the board of directors for MusiCares, TJ Martel, Hands that Rock, Saint Archer Brewery, and is an advisor for the Los Angeles Fairplex. He recently announced his professorship at the USC Thornton School of Music.
Learn more about KLG at www.klgroup.agency
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To celebrate Clear the Shelters Day this past weekend, all SeaQuest locations are offering a complimentary one year family annual membership to anyone who has adopted an animal and can show proof of adoption. For any families that have adopted two animals, SeaQuest will offer the same membership valid for two years. The family annual membership includes complimentary unlimited entry for one year for two named adults and up to three children living in the same adulthood, valued at $139.95 per year.
The promotion is part of SeaQuest’s community involvement initiative, SeaQuest Cares. SeaQuest partners with community based organizations in the areas they operate in to ensure that they do their part to support local needs. SeaQuest Cares supports a variety of causes throughout the years, including animal adoptions, foster children programs and more.
Offer valid in-store only. Must bring proof of adoption in to SeaQuest location and show to cashier in order to redeem offer.
About SeaQuest
SeaQuest features the majestic wonders of our planet, ranging from rainforests and deserts to exotic marine life. These exhibits create an exciting quest for visitors as they make their way through five continents during their visit. Guests are encouraged to connect with animals and learn about their ecosystems through hands-on activities, which include feeding sulcata tortoises, stingrays, birds and tropical animals. Anyone in search of a more daring experience can enjoy walk-in aviaries, feed the sharks or snorkel in the premier 45,000-gallon exhibit filled with reef sharks, stingrays and hundreds of tropical fish. SeaQuest offers STEM (science, technology, engineering and math)-based field trips and hosts private events.
For more about SeaQuest, go to VisitSeaQuest.com.
Follow us on Twitter: Twitter.com/SeaQuestUSA
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Lucas Oil Off Road Racing at Night - August 24th & 25th
All right, off-road fans, this is it! Next weekend is our annual visit from the Lucas Oil Off Road Racing Series, and our first time racing these 900-hp behemoths under the lights! Jumps, crashes, flames, sparks, unfriendly hand gestures and colorful language; all the things that make a great off-road race! You don’t want to miss this one, and you can’t say you weren’t warned!
Click for Lucas Oil Off Road Info / Tix
The Next Evolution in Action Sports
We could not be more excited about this one! We’re wrapping up 2018 with the biggest bang we could come up with. The legendary Travis Pastrana and his band of happy maniacs are bringing the world’s coolest action-sports competition – the Nitro World Games – to UMC for the first time! Skateboards, bikes, freestyle motocross and Rallycross – it’s going to be epic!
Click for Nitro World Games Info / Tix
We’ve got some cool discounts for the hot summer at the UMC Kart Center! Family Night on Mondays, Ladies Night on Thursdays and Date Night on Fridays, plus a Military Discount for our awesome service members! Come on; let’s go racing!
If you’re coming to the races, and even if you’re not, you need to check out the amazing Brazilian fare at Rodizio Grill onsite at UMC. Great food, friendly staff and outstanding service, plus racing! What more could you want?
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