It Pays to Shop In-Store
New mobile app, Shopper Radar, rewards shoppers with store credit and digital coupons
Salt Lake City, Utah (October 26, 2015) While more retailers are turning to online and digital shopping, Associated Food Stores is giving shoppers another reason to visit the grocery store; Free money. The grocery wholesaler announced the launch of Shopper Radar, a new mobile app, which gives users access to store credits, special offers and digital coupons when they use the app at any of its participating retailers. The app is available for free in the Apple App Store and an Android version will be available soon.
Shopper Radar uses Bluetooth beacons to send alerts to shopper’s smart phones while they walk around the store. To receive the store credit or coupon, shoppers simply tap their screen to signal they have seen the offer. Once they tap the screen, they are rewarded with a store credit and digital coupon for that product. In order to keep the credits, shoppers must make a purchase before they leave the store. They can use the credits toward the sales total or save them for even greater savings later. Each digital coupon earned through the beacons can only be used the day they are earned. Shoppers can also clip additional digital coupons with the app. Credits and coupons vary in amount and must be used before the listed expiration date. Associated Food Stores’ retailers are the first in the country to partner with Shopper Radar to bring additional savings and store credit to shoppers.
The app is designed to engage shoppers during key purchase decision making times by providing offers directly to their smart phones. Users can earn up to four different wallet credits each day by visiting their local participating AFS retailer.
“We wanted a way to provide shoppers with great savings, coupons and other deals while they are in the store and making those decision,” said Heather Hall, AFS’ Rewards Marketing Manager. “Shopper Radar is great because it also integrates with each participating store’s customer rewards program, making it easy for shoppers and the store to manage.”
Once shoppers download the app, they will need to select their preferred store and connect their Rewards account phone number to earn wallet credits and save digital coupons. Shopper Radar can be used at multiple Associated Food Stores retailers including Macey’s, Dan’s, Dicks, Lin’s, Fresh Market, Blair’s Supermarkets, Broulim’s Fresh Foods, Peterson’s Fresh Market, Soelberg’s, Stewart’s, Bowman’s, Davis Food and Drug, Stokes Fresh Market and Prather’s Market.
Reporters interested in trying Shopper Radar should contact Heather Hall hnhall@afstores.com 801-978-8556 or Curtis Packer cgpacker@afstores.com 801-978-8466.
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About Associated Food Stores
Associated Food Stores was established in 1940 when 34 independent retailers joined together to battle high supplier costs and competition from large chain stores. That fighting spirit has continued to help the grocery wholesaler grow over the last 75 years. With a focus on the little guy, AFS has changed the way independent retailers operate and allowed them to prosper and currently serves more than 500 retailers across the intermountain West. For more information about Associated Food Stores visit afstores.com
